MMGY NextFactor is an industry-leading consulting firm specializing in travel and tourism. Our team of experts has delivered insights and strategies to 300+ destinations across the globe.

Our firm was founded by Paul Ouimet in 2015, following the launch of our ground-breaking DestinationNEXT initiative. Our collective team saw the opportunity to blaze a new trail for visitor economies and help destinations prepare for the next era of travel.  

We believe in the transformative power of travel. We realize that to be a leader in the tourism sector today is to be an architect of future economies, societies and possibilities. We provide the intelligence, insight and inspiration these leaders require to make a meaningful, sustainable and equitable difference in their communities. 

In 2019, we joined forces with MMGY Global, the world’s largest integrated marketing company specializing in the travel, tourism and hospitality industries. As part of the MMGY Global family, our clients have access to insights and experts across multiple agencies throughout the world.

To create a more connected, prosperous and equitable world by promoting travel as a transformative force for society. We empower our clients and the travel industry at large to deliver sustainable growth to visitor economies and build stronger communities.

TRANSFORMATIVE
To lead the industry, we must continually strive to find new opportunities and embrace change.

INCLUSIVE
By embracing our differences and learning from each other, we will grow together.

EMPOWERING
To go places as a company, we believe that others must be given the opportunity to shine.

CURIOUS
Our relentless search to understand and seek out new ideas leads to groundbreaking success.

STRATEGIC
We see and understand the bigger picture of where our clients need to go and how they will get there.

RESPONSIBLE
To embrace a more comprehensive definition of sustainability, we must collectively address the long-term economic, social and environmental viability of destinations.

MMGY NextFactor believes in the importance of cultivating a tourism strategy that represents a wide variety of individuals at every level of an organization. We celebrate the broad range of human differences among us, while also embracing the commonalities we all share.

We firmly stand by our belief that all industries should be open to everyone for opportunities and growth and that it is critical for industry CEOs and executive leaders to commit to Equity, Diversity and Inclusion to drive a vision for change and be accountable for implementing that change. A diverse and inclusive workplace is central to our industry’s ability to attract, develop, and retain the talent it needs to remain competitive, drive innovation and maintain relevancy. We stand committed to our vision to implement Equity, Diversity and Inclusion strategies and best practices and promise to work with our members and industry leaders to be the catalyst for change. There is much work to be done and we must all come together to advance these dialogues to drive solutions.

MMGY NextFactor is an industry-leading consulting firm specializing in travel and tourism. Our team of experts has delivered insights and strategies to 300+ destinations across the globe.

Our firm was founded by Paul Ouimet in 2015, following the launch of our ground-breaking DestinationNEXT initiative. Our collective team saw the opportunity to blaze a new trail for visitor economies and help destinations prepare for the next era of travel.  

We believe in the transformative power of travel. We realize that to be a leader in the tourism sector today is to be an architect of future economies, societies and possibilities. We provide the intelligence, insight and inspiration these leaders require to make a meaningful, sustainable and equitable difference in their communities. 

In 2019, we joined forces with MMGY Global, the world’s largest integrated marketing company specializing in the travel, tourism and hospitality industries. As part of the MMGY Global family, our clients have access to insights and experts across multiple agencies throughout the world.

To create a more connected, prosperous and equitable world by promoting travel as a transformative force for society. We empower our clients and the travel industry at large to deliver sustainable growth to visitor economies and build stronger communities.

TRANSFORMATIVE
To lead the industry, we must continually strive to find new opportunities and embrace change.

INCLUSIVE
By embracing our differences and learning from each other, we will grow together.

EMPOWERING
To go places as a company, we believe that others must be given the opportunity to shine.

CURIOUS
Our relentless search to understand and seek out new ideas leads to groundbreaking success.

STRATEGIC
We see and understand the bigger picture of where our clients need to go and how they will get there.

RESPONSIBLE
To embrace a more comprehensive definition of sustainability, we must collectively address the long-term economic, social and environmental viability of destinations.

MMGY NextFactor believes in the importance of cultivating a tourism strategy that represents a wide variety of individuals at every level of an organization. We celebrate the broad range of human differences among us, while also embracing the commonalities we all share.

Our Team

CASSANDRA MCAULEY

MANAGING DIRECTOR
About Cassandra

PAUL OUIMET

FOUNDER & STRATEGIC ADVISOR
About Paul

GREG OATES

SENIOR VICE PRESIDENT, INNOVATION
About Greg

DAVID LORENZ

EXECUTIVE CONSULTANT
About David

JÉ-VONNA SAMPSON

DIRECTOR, DESTINATION PLANNING
About Jé-Vonna

TERESA ALLAN

SENIOR MANAGER, CLIENT SUCCESS
About Teresa

CHERYLL GIRARD

OPERATIONS MANAGER
About Cheryll

SHELLY GREEN

EXECUTIVE CONSULTANT, DESTINATIONNEXT
About Shelly

DINETE KOLLANUR

DESTINATION DEVELOPMENT ANALYST
About Dinete

TAI YOUNG LEE

CONTROLLER
About Tai

our partners

We work with a large network of consultants and experts around the world, bringing their specialized skill sets to our projects.

our partners

We work with a large network of consultants and experts around the world, bringing their specialized skill sets to our projects.

ADAM SACKS

President / Tourism Economics
LINKEDIN PROFILE

ANA MARIA VISCASILLAS

Chief Visionary / Business Tourism Services
LINKEDIN PROFILE

ANNA TANSKI

Principal Owner / Anna Tanski Consulting
LINKEDIN PROFILE

ANJA LOETSCHER

Destination Business Growth Consultant
LINKEDIN PROFILE

ANNETTE RUMMEL

CEO / Go Great Lakes Bay Regional Convention & Visitors Bureau
LINKEDIN PROFILE

BILL HANBURY

Principal / Academy Street Collaboration, LLC
LINKEDIN PROFILE

CATHY RITTER

Founder & CEO / Better Destinations
LINKEDIN PROFILE

DANA MARKEL

Executive Consultant / Dana Markel Consulting, LLC
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DEB ARCHER

Founder / Archer Strategic Partners, LLC
LINKEDIN PROFILE

GRAZIE PADOIN

Destination Marketing, Management & Development / Tourism & MICE Specialist
LINKEDIN PROFILE

GREGG TALLEY

President / Talley Management Group Inc.
LINKEDIN PROFILE

JEREMY SAMPSON

CEO / The Travel Foundation
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JOHN LAMBETH

Founder & CEO / Civitas
LINKEDIN PROFILE

JORDAN YOUNG

Manager / InterVISTAS Consulting
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LINDA JOHN

CEO / Linda John Consulting
LINKEDIN PROFILE

MAURA GAST

Executive Director / Irving Convention & Visitors Bureau
LINKEDIN PROFILE

MICHELLE SIMMONS

President / Maximus Inc.
LINKEDIN PROFILE

MINTO SCHNEIDER

CEO / Inter Ocean Inc.
LINKEDIN PROFILE

PAUL VALLEE

Executive Consultant, Americas / GainingEdge
LINKEDIN PROFILE

ROB HUNDEN

CEO / Hunden Partners 
LINKEDIN PROFILE

SHELLY GREEN

Principal / Shelly Green, LLC
LINKEDIN PROFILE

STEVEN PAGANELLI

Director, Destinations, Hotels and OTAs | TripAdvisor
LINKEDIN PROFILE