MMGY NextFactor is an industry-leading consulting firm specializing in travel and tourism. Our team of experts has delivered insights and strategies to 350+ destinations across the globe.

Our firm was founded in 2015, following the launch of our ground-breaking DestinationNEXT initiative. Our collective team saw the opportunity to blaze a new trail for visitor economies and help destinations prepare for the next era of travel.

We believe in the transformative power of travel. We realize that to be a leader in the tourism sector today is to be an architect of future economies, societies and possibilities. We provide the intelligence, insight and inspiration these leaders require to make a meaningful, sustainable and equitable difference in their communities.

In 2019, we joined forces with MMGY Global, the world’s largest integrated marketing company specializing in the travel, tourism and hospitality industries. As part of the MMGY Global family, our clients have access to insights and experts across multiple agencies throughout the world.

OUR MISSION

To create a more connected, prosperous and equitable world by promoting travel as a transformative force for society. We empower our clients and the travel industry at large to deliver sustainable growth to visitor economies and build stronger communities.

OUR VALUES

TRANSFORMATIVE
To lead the industry, we must continually strive to find new opportunities and embrace change.

INCLUSIVE
By embracing our differences and learning from each other, we will grow together.

EMPOWERING
To go places as a company, we believe that others must be given the opportunity to shine.

CURIOUS
Our relentless search to understand and seek out new ideas leads to groundbreaking success.

STRATEGIC
We see and understand the bigger picture of where our clients need to go and how they will get there.

RESPONSIBLE
To embrace a more comprehensive definition of sustainability, we must collectively address the long-term economic, social and environmental viability of destinations.

EQUITY, DIVERSITY & INCLUSION

MMGY NextFactor believes in the importance of cultivating a tourism strategy that represents a wide variety of individuals at every level of an organization. We celebrate the broad range of human differences among us, while also embracing the commonalities we all share.

We firmly stand by our belief that all industries should be open to everyone for opportunities and growth and that it is critical for industry CEOs and executive leaders to commit to Equity, Diversity and Inclusion to drive a vision for change and be accountable for implementing that change. A diverse and inclusive workplace is central to our industry’s ability to attract, develop, and retain the talent it needs to remain competitive, drive innovation and maintain relevancy. We stand committed to our vision to implement Equity, Diversity and Inclusion strategies and best practices and promise to work with our members and industry leaders to be the catalyst for change. There is much work to be done and we must all come together to advance these dialogues to drive solutions.