OrganizationNEXT

Destination Organizations have been forced to reassess their strategies and make temporary, but substantial changes to address the resource challenges and a growing list of community needs associated with the COVID-19 pandemic. The purpose of OrganizationNEXT is to determine key strategies for destination organizations to guide recovery planning over the next 6-18 months. 

MMGY NextFactor and Tourism Economics have partnered to deliver this critical initiative which consists of two foundational elements – the OrganizationNEXT Study and Recovery Planning Workshops.

OrganizationNEXT

Destination Organizations have been forced to reassess their strategies and make temporary, but substantial changes, to address the resource challenges and a growing list of community needs associated with the COVID-19 pandemic. The purpose of OrganizationNEXT is to determine key strategies for destination organizations to guide recovery planning over the next 6-18 months. 

MMGY NextFactor and Tourism Economics have partnered to deliver this critical initiative which consists of two foundational elements – the OrganizationNEXT Study and Recovery Planning Workshops.

OrganizationNEXT Study

The OrganizationNEXT Study is an in-depth piece of research to guide strategic decisions for destination organizations in 2020 and beyond. 

This important research initiative accomplishes three objectives:

  • Validates the value of visitor economies and the contribution of destination organizations 
  • Provides an overall outlook for the travel industry, including various recovery scenarios
  • Identifies key strategies for destination organizations to pursue during the next 18 months

The study was developed with input from destination organizations across the globe, and examines recovery strategies in three core areas: community building, customer engagement and organization sustainability. 

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Recovery Planning Workshops

Recovery Planning Workshops are being conducted for destination organizations to guide their recovery planning with management teams, board of directors, and/or stakeholders. Our team of consultants and economists combines unique experience in developing recovery strategies for destinations with expertise in global travel forecasting and quantitative analysis.

Workshops will be customized for each client and can include any/all of the following elements:

  • Presentation on OrganizationNEXT Study results 
  • Presentation on the value of tourism and destination organizations 
  • Detailed outlook and recovery scenarios for the travel industry
  • Case studies of effective response and recovery strategies (NEXTPractices)
  • Digital facilitation to build consensus on strategic priorities 

Following the workshop, a summary of the proceedings along with a detailed strategy map will be prepared to guide recovery efforts. 

Workshops typically run from 2.5 to 3 hours long and can be delivered virtually (or in-person when possible), beginning in May. Please call or email Cheryll Girard to book your OrganizationNEXT Workshop at cgirard@nextfactorinc.com or 778-233-9316.