With over a decade of experience in the tourism industry, Cassandra is an enthusiastic advocate for the visitor and experience economies and the people who contribute to them. As Managing Director of MMGY NextFactor, Cassandra and her team work with destination organizations to build aligned, sustainable and prosperous communities through the transformative power of travel.

With a master’s degree in organizational change and leadership, Cassandra possesses a deep understanding of the intricacies of driving positive change within organizations. She’s also earned a professional certificate in sustainable tourism destination management, demonstrating her commitment to fostering responsible tourism practices.

Cassandra’s dedication to our industry is further exemplified by her role as an instructor in the Certified Destination Management Executive (CDME) program, which prepares senior executives to advance their careers and helps industry leaders thrive in a constantly changing environment. Cassandra is actively involved in various boards and committees, contributing her insights and expertise to further the industry’s goals and initiatives.

Before joining MMGY NextFactor, Cassandra served as the Vice President of Communications & Stakeholder Engagement with Tourism Calgary, where she played a key role in shaping the organization’s strategic communication, engagement and destination planning efforts.

Cassandra’s journey in the tourism industry is characterized by a commitment to excellence, a passion for sustainable practices, and a desire to create meaningful and lasting impacts on the communities she serves.