MMGY NextFactor welcomes Cassandra McAuley as Vice President of Destination Planning
October 22, 2021 — MMGY NextFactor is pleased to announce that Cassandra McAuley will join the organization as Vice President of Destination Planning, effective Oct. 25, 2021. With nearly a decade of experience in the tourism industry, Cassandra is an enthusiastic advocate for visitor economies and the communities which they support.
“Cassandra brings proven success in strategic and collaborative destination planning and implementation,” says Paul Ouimet, President & CEO of MMGY NextFactor. “She is actively involved in the industry internationally with an exceptional reputation. We are thrilled to bring Cassandra’s expertise to MMGY NextFactor.”
Prior to joining MMGY NextFactor, Cassandra served as Vice President, Communications & Stakeholder Engagement with Tourism Calgary, where she championed the development and implementation of Calgary’s Destination Strategy, guided and managed stakeholder and partner relation strategies, led advocacy programs on behalf of Calgary’s tourism industry and managed the organization’s corporate communications and crisis strategies.
“I am delighted to be joining the MMGY NextFactor team and their efforts to build stronger communities through the transformative power of travel,” says McAuley. “I see so many possibilities for destinations to better understand, articulate and develop their differentiators, collaborate with partners and foster strategic community relationships, educate and create advocates of elected officials and locals, and genuinely foster meaningful and sustainable community value for residents and visitors alike.”
Cassandra has a master’s degree in Organizational Change and Leadership from Royal Roads University, an undergraduate degree in communications and has achieved the Certified Destination Management Executive (CDME) designation through Destinations International.
She is the co-chair of Destinations International’s Advocacy committee, serves on the CDME Board, and is an active contributor to several community initiatives and organizations in her hometown of Calgary, Alberta.