MMGY NextFactor and ICCA Announce the Kaohsiung Protocol

December 9, 2020 / Paul Ouimet (Author)

December 9, 2020 — The Kaohsiung Protocol, a Strategic Recovery Framework for the Global Events Industry, is a major legacy outcome of the 59th ICCA Congress which brought the entire global ICCA community together to explore new ideas, formats and technologies. The Kaohsiung Protocol was developed by MMGY NextFactor to identify key macro and micro trends affecting our clients and industry; important strategies to consider implementing by sector; and new event success metrics in the future.

This Framework was based on extensive analysis and engagement. We completed more than 30 interviews with industry leaders; surveys of event clients and of the ICCA membership; and several global live virtual events.

We believe that this Framework can guide important strategic discussions about the future of our events industry. The structured methodology was designed to give us a snapshot now, and then the opportunity to repeat the process to see what has changed and what further steps we may need to take in light of new trends identified by our clients and key opinion leaders in our industry.

We would like to acknowledge the strong support of ICCA, including in particular the significant contributions of Mr. Gregg Talley, ICCA lead on this project, We also want to express our gratitude to our Global Advisory Group, which is listed in the report. Their advice and support have been invaluable.

Our team is looking forward to continuing work with ICCA in the coming months and years ahead on addressing the numerous issues and realities resulting from the current crisis.

We hope you and your organization can benefit from this Framework.