JIM McCAUL

SENIOR VICE PRESIDENT, DESTINATION STEWARDSHIP

Jim McCaul is Senior Vice President of Destination Stewardship at MMGY NextFactor. He helps cities worldwide curate more immersive destination experiences, manage sustainable visitor growth, promote equitable economic development and elevate quality of life and quality of place.

Jim leads the development and evolution of MMGY NextFactor’s destination master planning team and consulting practices. Jim has successfully delivered destination master plans for iconic cities such as a Los Angeles, burgeoning ‘second cities’ such as Richmond, VA and emerging destinations such as the Quad Cities.

Prior to joining MMGY NextFactor, Jim held senior positions with Destinations International, the global trade association for destination marketing organizations. Along with a Masters in Tourism with a focus on Sustainable Destination Management from George Washington University, Jim also holds a certificate in Placemaking and Community-Based Urbanism from New York University.

He was one of three founding partners of InterVISTAS Consulting Inc. in 1997. For 20 years, he played a major role in building it into a multinational company with offices in the U.S., Canada, and Europe. Specializing in aviation, transportation and tourism, InterVISTAS has completed projects in over 75 countries. Paul has retained the role of Executive Consultant at InterVISTAS since leaving the firm in 2015.

Paul has successfully delivered strategic plans and tourism master plans for several destination marketing organizations (DMOs), governments, non-profit organizations, hotels and airports around the world. He has completed organization reviews and developed start-up plans and business plans for new ventures.

He has also facilitated over 300 planning retreats and led major several community consultation and engagement processes.

During the past 4 years, Paul has led the team which developed and delivered DestinationNext, an important Destinations International initiative on the future of DMOs. DestinationNext was ranked by Skift as one of the top 10 biggest developments in the global tourism industry in 2015.

He has spoken around the world on this new strategic roadmap for the DMO industry. He and his team have now completed more than 200 detailed assessments of destinations around the world.

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