“Cassandra McAuley is Vice President of Destination Planning with MMGY NextFactor. With nearly a decade of experience in the tourism industry, Cassandra is an enthusiastic advocate for the visitor and experience economies and the people who contribute to them.

Prior to joining MMGY NextFactor, Cassandra served as Vice President, Communications & Stakeholder Engagement with Tourism Calgary, where she championed the development and implementation of Calgary’s Destination Strategyguided and managed stakeholder and partner relation strategies, led advocacy programs on behalf of Calgary’s tourism industry and managed the organization’s corporate communications and crisis strategies.

Cassandra has a Masters degree in Organizational Change and Leadership from Royal Roads University, an undergraduate degree in communications and has achieved the Certified Destination Management Executive (CDME) designation through Destinations International.