Shirin Jafari promoted to Director, Destination Development

April 19, 2022 — We are thrilled to announce the promotion of Shirin Jafari from Manager of Destination Development to Director of Destination Development. Shirin has been with NextFactor for 2 years and has played a key role in leading our revamped DestinationNEXT Assessment Program in partnership with Simpleview.

Shirin has continuously brought her energy and enthusiasm to NextFactor and has created pipelines and implemented protocols that have improved efficiency in strategic planning and business development departments. She has frequently been recognized for outstanding achievement on successfully delivering comprehensive long-term strategic planning projects.

Prior to joining MMGY NextFactor, Shirin was the lead consultant in an ecotourism development project in Abruzzo, Italy, in collaboration with the International Union for Conservation of Nature (IUCN). Shirin is also a published researcher with extensive background in international relations and policy, data analysis, and multi-language stakeholder communication.

Shirin holds a Master of Tourism Administration degree from The George Washington University. In her spare time, Shirin is a figure skater, piano teacher, and an avid traveler. She has been to 30 countries and counting.

Please join us in congratulating Shirin on her promotion and wishing her the best of luck in her new role!

The path to the next normal
How can the travel industry support local residents with more urgency?
How Visit Fort Worth pivoted quickly this week to help local businesses